Privacy Policy
Last updated: 23 March 2026
This Privacy Policy explains how The Rark Limited ("we", "us") collects, uses, discloses and protects personal information when you use The Rark at therark.com (the "Service").
Information we collect
- Account data: name/nickname, email, date of birth/age confirmation, login credentials (hashed), customer support messages.
- Gameplay and in-app activity: game events, session times, winnings/losses in virtual currency, bonuses, purchases of virtual items, fraud/abuse signals.
- Device and identifiers: IP address, device type, OS, browser, language, approximate location from IP, device IDs/advertising IDs where available.
- Analytics and ads data: cookie/SDK IDs, page/app interactions, attribution and campaign performance data.
How we use information
- Provide and operate the Service, including account administration and gameplay features.
- Process virtual item purchases and maintain transactional records.
- Improve and secure the Service (debugging, analytics, fraud prevention, enforcement of rules).
- Personalise content and measure marketing/advertising (where permitted by your settings/choices).
- Meet legal and regulatory obligations and respond to lawful requests.
Sharing and disclosures
We may share personal information with:
- Service providers (hosting, analytics, customer support, payment processors for virtual purchases) under contracts.
- Advertising/attribution partners where implemented and subject to your device/app settings and applicable consent requirements.
- Professional advisers (legal, audit) and parties involved in a business restructure or sale.
- Authorities where required or permitted by law, or to protect users and the Service.
Some providers may process data outside New Zealand. We take reasonable steps to ensure overseas recipients protect information in a way that is comparable to New Zealand’s privacy protections.
Cookies and similar technologies
We use cookies/SDKs for sign-in, preferences, analytics, security and (where enabled) advertising measurement. You can control cookies via your browser and certain mobile identifiers via device settings.
Data retention
We keep personal information only as long as needed for the purposes above, including maintaining account history, resolving disputes, enforcing rules, and complying with legal obligations. When no longer required, we take steps to delete or de-identify it.
Security
We use reasonable safeguards such as access controls, encryption in transit where available, and monitoring to protect information. No system is completely secure; if a privacy breach occurs that is likely to cause serious harm, we will notify affected individuals and the Office of the Privacy Commissioner as required.
Your rights (New Zealand Privacy Act 2020)
- Request access to personal information we hold about you.
- Request correction of your personal information (and ask us to attach a statement if we refuse a correction).
- Opt out of direct marketing communications where offered (e.g., via unsubscribe or account settings).
Contact and privacy complaints
To make a request or raise a privacy concern, contact us using the details below. We will respond within a reasonable time.
The Rark Limited
Level 10, 21 Queen Street, Auckland Central, Auckland 1010, New Zealand
Email: contact@therark.com
Phone: +64 27 491 6382
NZBN 9429050796312 • GST number 487-193-652
If you are not satisfied with our response, you may complain to the Office of the Privacy Commissioner (New Zealand) via privacy.org.nz.